Back in the timeline of marketing history, historians of economics believe that marketing began in 1468 during the period of William Caxton, one of the world’s leading print writers. When he published a book in his first print ad, then in 1704, the first newspaper advertisement, For a buyer to buy Oyster Bay Long Island, in the Boston News,
Although marketing has begun with the first sale, it is not disputed that the marketing process has evolved a lot over the years, and the pace of changes in marketing has accelerated with the rapid new developments in the world of technology, and it is clear that marketing will remain until the last sale on this planet, If you’re interested in marketing, here are the best parallel profits marketing tips from the most experienced professionals in the field:
1. Seth Godin: Marketing, stories, and other things
Seth Godin is one of the most well-known names in the field of marketing today, and his blog is one of the most targeted websites for marketers and business owners. He is a well-known marketer, entrepreneur and best-selling bookstore in marketing. Seth Godin has launched successful pilot projects such as Yoyodyne , One of the first Internet marketing companies in the world, which he sold to Yahoo! In 1998 for $ 30 million, and Squidoo, a platform acquired by HubPages.
In one of Seth Godin’s best advices in marketing, he says: Your market requires two things: first, the goods and services are wonderful and fascinating, the stories deserve to be shared, things worth talking to the public, secondly to have permission to talk to them, not spam, Predictive, personal, and relevant messages … In essence, you start designing products and services that people want to talk about, because talking about them benefits them.
Seth Godin believes that the job of the marketer, then, is to tell a real story, a story that resonates, others matter to people, often repeated to create value, and indicates that small business owners should be “shopkeepers” to a lesser extent, They are more like “artists.”Marketing is the things we make and the way we choose to tell a story about them, “Godin adds.
In one of Seth Godin’s most important questions: What are the biggest challenges marketers face today and what can they do to address them? Seth Godin replied: “I think the biggest challenge is to stop acting like a marketer and start acting like a human being.”
2. Philip Kotler – The Father of Modern Marketing
Philip Kotler is well known in the marketing world. “The Father of Modern Marketing” is the renowned author of marketing books, a well-known consultant and an American professor who is currently a Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University. He is the author of more than 60 books in marketing science, including marketing management, marketing principles, and Philip Kotler talks about marketing, marketing statistics from the ground up, marketing 4.0, marketing venues, marketing of nations, etc. , Helped Philip Kotler create a social marketing area that focuses on touch Several individuals and groups to modify their behavior towards a healthier and safer methods of living.
For Kotler, the most important step in marketing is to identify the target group, fragmentation, and fragmentation means that you can not serve all customers with the same level of satisfaction. In this way, in order to maximize satisfaction, it is necessary to define the target market. The target market “consists of a group of buyers who have the needs and / or characteristics common to those that the company or organization decides to provide.” This specifically refers to the advertisement on Facebook, which provides a detailed breakdown through custom ads.
The most important point after determining your target audience according to Kotler is positioning, which makes your target audience know exactly how to differ from your competitors, for example, in the case of Starbucks you will see that it not only ensures that the coffee is fresh and that the product contains what is required, The company adds a lot of privileges. “So, as Mr. Kotler points out to the Starbucks example,” Their location offers the best coffee, more varieties to choose from, and a truly enjoyable experience in a place where you will enjoy coffee. ”
Kotler divides marketing companies into three types:
Marketing 1.0: Kotler explains this type of access to the minds of customers, that companies do a good job, and provide products of good quality for people to make profits.
Marketing 2.0: Kotler explains the idea that some companies decide to learn more about who sell their products, and start to manufacture and sell high quality goods, to understand their customers by studying large databases and providing a differential service for them.
Marketing 3.0: The most advanced form of marketing, according to Kotler, a few companies that follow this approach, is to understand that customer identification is more than just finding someone interested in our product.
“They understand that people in an unstable world are suffering from economic and environmental problems that need to be addressed,” Kotler explains. Therefore, companies dedicated to marketing 3.0 operate in this unstable and uncertain context, with the aim of showing their interest in improving customer conditions.
3. Gary Vaynerchuk: Marketing is building relationships
One of the most famous young entrepreneurs in the field of marketing and a well-known pioneer in digital marketing, social networking and entrepreneurship, is an investor, speaker and author of four times the best-selling author of the New York Times. VaynerMedia and VaynerX .. and others.
Gary Vaynerchuk Social networking is the biggest advantage for businesses today and for the coming months, young entrepreneurs are encouraged to take advantage of this opportunity to promote their brand to the right audience at a reasonable price, to have the right key and follow the right approach to the marketing opportunity available to them. You know: where is your audience and what are they doing? Is Snap Chat the right tool to solve customer problems? Is email the best way to reach your audience? Is event marketing and personal interaction the best solution for creating an experience for your brand?
According to Gary Vaynerchuk, marketing automation is not the solution. Some companies use automation, tools, tracking software, automated responses, applications and services, thinking they will solve customer problems. But the fact is that sales are about people. Gary Vaynerchuk recommends that marketers build Relationships First, they have to put themselves at the disposal of the customer and sympathize with his position, because no application will teach them that.
In marketing content, Gary Vaynerchuk says: “There is no excuse for not creating content about your product, service, company or brand, rather than trying to sell just for sale, you will now have the luxury of creating entertaining or useful content as a gateway to a long-term relationship.”
In the related content, Gary Vaynerchuk has a different opinion as he thinks the marketer does not need the content you create to be associated with your product. You can publish your favorite articles that say “These are the articles you need to read” that you can post about the weather, news, and users to yourself. ! As long as you focus on bringing value to the end consumer, you will build reputation and relationships.
4. Neil Patel: Helping You Succeed Through Online Marketing!
He is an author and businessman and among the most influential marketers, he started his first position at the age of 16 and his marketing company after a few years, and now he helps companies such as Amazon, NBC, HP and Viacom to increase their profits.
Helps SMEs grow using innovative marketing techniques. Neil Patel is also the founder of many companies including KISSmetrics and Crazy Egg, offering long official content about Google Analytics, Search Engine Optimization, Facebook Ads, etc.
He is the author of the New York Times bestseller, described by the Wall Street Journal as having a great influence on the Internet. Forbes says he is one of the top 10 marketers. Entrepreneur says he created one of the 100 most successful companies, Works under the age of 30 by President Obama, and among the top 100 businessmen under the age of thirty-fifth by the United Nations.
“One of the biggest mistakes I see from entrepreneurs is that they’re trying to do everything, but that’s a big misconception about entrepreneurs,” says Patel. “It’s not your business to deal with each person personally. Part of the work. ”
According to Neil Patel, writing a great blog will take up to six hours a day. As a business owner, you will not have time to do so. Six hours a day writing one article for your company’s blog when you have a lot of tasks to do. Your list is a very stressful and wasteful time, so you’ll need to outsource if you want to continue to grow your business by doing fewer minor tasks.
Neil Patel encourages business owners to use marketing networks because they are one of the best ways to connect with customers, promote content, and guide new potential customers, but Gary Vaynerchuk recommends automating your company’s social networking accounts to increase traffic and profits.
Neil Patel also points to the need to take advantage of content marketing because it is the right first step. But before launching the marketing campaign, Neil Patel says: “Content is not a king; the great content is the king. You can not publish thousands of sub-level articles , Or even good, and expect to achieve good results, you should only share the wonderful content.”.
5. Rand Fishkin: The CEO & Co-Founder of SEOmoz
Rand Fishkin is one of the leading experts in the field of entrepreneurship and marketing and SEO Rand Fishkin is also a speaker and author of several books in the field of SEO, the CEO and co-founder of SEOmoz, a leading search engine optimization tool and resources, 2009 selected One of the top 30 youth technology leaders under the age of 30 by Business Week, has been praised by the Seattle Times, Newsweek, The New York Times and others. ..
Rand Fishkin is widely regarded as one of the most innovative and knowledgeable search engine optimists. He has held key conferences on search engines from Sydney to Reykjavík and Montreal to Munich and has spoken in dozens of programs around the world. He has co-edited several other books, including The Art of SEO: Mastering Search Engine Optimization, Other.
“I think when people are able to empathize with others, they can do their job better in marketing, because they understand the problems the public faces and the ways in which their message can reach,” he says.
Rand Fishkin sees it as essential to build a future where marketing becomes one integrated and comprehensive effort, and the companies that will get the most reward are those who can pool their marketing efforts in coordination with their SEO efforts.
Rand points out that the key to digital marketers today is finding out where their organizations or clients need marketing assistance, and then identifying channels, tactics, and the most appropriate measurement methodology to solve those problems.
Rand Fishkin believes that marketers’ priority lies in their pursuit of professional growth in gaining a broad understanding of all the marketing opportunities available to them, acquiring self-knowledge and organizational knowledge to know which tactics they can truly excel in. “You have to know what the problem is, , And know you (or any of them) you can be the best.
Rand Fishkin says: “There is one central theme: creating real value-added interactions with people, this is marketing”
What advice has benefited you more than the five experts in marketing? Tell us in the comments.